Marketing and PR Handout

Taking a Masters in Business Administration degree means that you need to understand each and every aspect of the organization you work in.  Ã‚  Ã‚   Knowledge in Marketing and PR will equip you with the essential tools to make your own business or organization survive the competition.   Below are my insights from taking Marketing and PR course:1. Brand equity, which is the position that a product or company holds in the minds of the consumers is primary to creating the character and personality of your product.2. Branding integrates the overall strategies of your company or brand – advertising, marketing programs, customer service, public relations (Ochman, n.d.).   Make sure you give your brand a consistent positioning approach.3. Marketing is not just about offering discounts on coupons or giving away prizes in raffles.   It is about integrating effective tools to communicate with your market.4. Four Ps of marketing stand for Product, Price, Place and Promotion.   These determine the direction of your product, and integrate your programs to ensure consistency and synergy in your efforts (Arens, W., 2005).5. Market penetration strategies determine the total market potential, then divide that potential by the amount of product that is already sold or purchased (Berry, T., 2007).   If not done right, you may end up picking yourself on the wrong side of the road, with unjustifiable expenses and wasted efforts.6. Rewarding your loyal customers is a powerful tool nowadays to keep them coming back (Marketing Tricks for the Frugal Budget, 2003).   This gives rise to Relationship Marketing, ensuring that everything from customer service to after-sales service is going smoothly (Arens, W., 2005).7. Use discounts and promos sparingly.   Otherwise, people may think that your product is not good enough because they are always on sale (Marketing Tricks for the Frugal Budget, 2003).8. In Public Relations, you need to take care of your image to the pu blic, and equally important, to the media.   Otherwise, you risk yourself of being cast in the shadows of darkness, because media create the buzz for your product or company.9. The media coverage that you get through recommendations of editors, write-ups in columns and mentions in press releases is more powerful than advertising.   Utilize this as often and as effective as you can.10. Advertising is an effective tool to promote your product, which is why it does not come cheap (Arens, W., 2005).   You have to make sure that you pick the right medium for your product to reach the right market.ReferencesArens, W.   (2005).   Contemporary Advertising.   McGraw Hill, pp. 325-328.Berry, T. (2007).   Market Penetration Opportunity.   Retrieved May 8, 2007.Marketing Tricks for the Frugal Budget.   (2003).   Retrieved May 8, 2007 from https://businesstown.com/articles/cheap-marketing-tricks-that-work/Ochman, B.L. (n.d.).   Branding:   The Most Misunderstood Word in M arketing.   Retrieved May 8, 2007.

Cell phones Positive Effect on Society Essay

The cellphone is one of the defining technologies of the early 21st century, with a December 2012 Pew Internet study showing that more than 87 percent of American adults own at least one. While the negative societal consequences of cellphones have been well documented, it’s also true that they can bring many benefits. Mobile technology allows users to interact with family, friends and colleagues in ways that weren’t possible for previous generations. New Telecom Prepaid Offer 60 mins talk & 5,000 txts Only $19. Plus 500MB Data – Go Big Now! www.telecom.co.nz​/​Prepaid-ValuePack Mobile Commerce Cellphones have become vital tools for consumers, allowing users to obtain information, search for discounts and purchase products directly from their devices. M-commerce is growing rapidly, with an eMarketer study putting U.S. retail sales through mobile devices at $24.66 billion in 2012. In addition, mobile marketing through cellphones allows businesses to engage with their audiences in new ways. This can be especially effective for small businesses, giving them a cost-effective way to reach potential customers. Helps Speech Difficulties The text and instant messaging functions of cell phones can be used to help those who suffer from vocal communication problems. Some conditions, such as certain forms of autism or diseases of the vocal cords, leave individuals able to understand words but unable to vocalize them. Cellphones offer a portable and unobtrusive way to type what they want to say instead of having to say it aloud, with some phones also offering text-to-speech capabilities. Keeping in Touch Cellphones make it easier than ever before to contact family and friends, especially for users who do a lot of traveling. No less than 65 percent of American adults believe that their cellphone makes it a lot easier to stay in touch with the people they care about, according to Pew Internet’s 2012 survey. Cellphone-based services like SMS and instant messaging encourage communication between individuals through their convenience alone, allowing users to stay in more or less constant contact. Emergency Use Keeping a cellphone on you allows you to make 911 calls immediately, with no need to waste time finding a phone to call from. The Federal Communications Commission estimates that 70 percent of 911 calls are made from mobile devices, and recognizes them as an important public safety tool. It has also developed a text-to-911 function, allowing users to request emergency assistance through text in certain circumstances. Even in non-emergencies, for example a car breakdown, cellphones can make requesting help much easier and safer.

Evaluation - The Secret Garden Party Organisation Essay

Evaluation - The Secret Garden Party Organisation - Essay Example The report will also discuss the various options for the two strategic issues. Finally, the paper will concentrate on in-depth analysis of the annual music event. Section 1: Key Strategic Issues The management of Secret Garden Party Organization is grappling with several key issues, which will dictate its performance in the industry. One key strategy is the need to target internet viewers to its program. Such a move is justified by the fact that the literacy rate in UK is above 95% besides having high rate of internet users. The other critical issue that the organization is grappling with is the issue of bad weather. It is worth noting that the organization should consider conducting indoor events to avoid chances of bad weather ruining the event. The other two strategic issues that are of concern to the Secret Garden Party include the pricing of the tickets and the measures to ensure that this annual event does not clash with any other event. However, the two main issues, which will be put into perspective, include the pricing of the tickets and the measures to ensure that this annual event does not clash with any other event. In order to make sure that the annual event registers maximum attendance, it is prudent that the date in which the event is staged does not clash with any other major event. ... The event is always very memorable judging by how lovers of the festival always look forward to the event (Cronk & Hill, 2008). The other justification of setting a unique date is for the logistics reasons; planning such a global event is no mean fete, and it gets more difficult if several other programs are being organized around the same date. A program of that caliber requires security measures, humanitarian measures, and proper sanitation for the guests. All these requirements are always attained on this event thanks to the fact that it is set on a unique date. The other key strategic issue is the issue of pricing. Research by the event organizers revealed that majority of the lovers of this annual event are reluctant to attend the event owing to the fact that the ticket prices are beyond their reach. The event organizers must be alive to the fact that lowering the ticket prices will go a long way to increase the number of attendance to the event considerably. Indeed, it is bette r to reduce prices, which will increase the number of attendance thereby maximizing the revenues for the event (Kinnie, 2003). Reducing the prices will not affect the surplus at the event because the corporate sponsors associated with the event always shoulder most of the costs incurred at the event. Section 2 Several ways can be used to attain the strategic issues discussed in section 1 above. The issue of pricing is very critical to the financial viability of the annual event. The organizers of this event need to explore various options available to them regarding the issue of pricing of the tickets. Currently, the ticket prices are very high; this factor is blocking out potential lovers of the events from attending this otherwise popular event (Kuchler, 2013). One

Assignment Essay Example | Topics and Well Written Essays - 500 words - 46

Assignment - Essay Example This is called differentiation. Marketing lets business leadership find a valuable or innovative feature of a product or service and then promote to customers why this product should be purchased over similar competitor products. Marketing is also about cost controls using different metrics to measure whether a promotional campaign is meeting with success. For example, it might be discovered through market research that making a product costs the organization far too much with the operations budget. This would have an impact on the price to customers so that the company does not lose money in production. Marketing activity lets a business see all of its expenses and make changes to build a more productive manufacturing system. Controls in business strategy are very important to be successful and discover if the business can be more effective. The question as to whether or not marketers should continue to market cigarettes is an ethical issue. If there is consumer demand for the product and it is considered a legal substance, there really is no reason why marketers cannot continue to promote the product. Consumer safety is a big issue in marketing and general business, but in the case of cigarettes, it is consumers that are responsible to make decisions that are good for their health status. Governments and many different special interest groups have provided society with scientific knowledge about the dangers of cigarettes. There are likely few people in the world today, both young and old, that are unaware that cigarettes cause cancer and other serious illnesses and health problems. If consumers continue to buy the product, it is not likely because of tobacco company promotions, but because they enjoy consuming the product. Ethics differ from culture to culture so there is no one universal set of beliefs and values that should be forced on cigarette marketers. Then the answer is yes,

Marginalized Masculinity in the Snatch Movie Review

Marginalized Masculinity in the Snatch - Movie Review Example The film comprises two plots, which interweave throughout the movie. For instance, there are scenes of boxing matches that interweave with scenes of retrieving the diamond. Apart from characters who have varied tastes and traits, the audience is also introduced to many communities with different cultures; something that further causes more confusion when watching this film. The characters in the Snatch movie uniquely anticipate their survival mechanisms in London. Within these criminal activities, they undisclosed their home of origin. They broadly exercise the picture of a fat gateway driver, a rather vicious dog and a man-eating pig in their illegal boxing activity. In this film, the accent is purely penetrable English for both British and non-British audience. Perhaps, the adoption of pure English and the friendly nature of the marginalized characters in London would be a move towards acceptability by the London communities. In the spirit of this movie’s fair play, Guy adds a wanderer dialect in this moving picture. Living in London is not a bed of roses for these characters who are always trying to falsify everything they do in order to fit in the communities around them. A better life is seemingly fourth coming through the pretense of dialect. Whether you are an American, Jewish or Pikies, speaking in one gypsy dialect was the order of the d ay. This is done in the Snatch movie to reduce the level of curiosity by both the white and Anglo-Saxon Protestants on marginalized groups.

Relection paper on case hospital strategy for survival Research

Relection on case hospital strategy for survival - Research Paper Example Public hospitals were faced with a serious shortage of funds to support their operations. Most of them ended up shutting down permanently, while other merged with various institutions in order to stay afloat (Scott 3). It is interesting to note that despite the fact that O’Brien was backed up by City officials, they still required him to prove the economic viability of the Cambridge Hospital. Being a director of a public health institution, the challenges were endless. Private hospitals were not making the situation easier as they sought to conquer the territories that were previously held by public hospitals (Scott 6). The journey of keeping the hospital afloat has been far from easy. The management has tried severally but the challenges have been persistent. Despite the financial challenges, the City Council of Cambridge has been seen to interfere with the smooth operations of the hospital. The scrutiny on the hospital’s budget by the city council was somewhat obsessive (Scott 15). It would have been easy for any CEO of a public hospital to give up and walk away when faced with such challenges such as lack of support from the city government and patients. The hospital should be lauded for its endless efforts such as strong campaigns to attract and retain customers. The innovative programs also contributed to the success of the hospital. Just as the CEO reflected, having observed the course of the hospital’s progress, there are many issues of optimism and concern (Scott 20). One such issue of concern is the nature of health care over the years and the relationship with the city council. This case should be an eye opener to all public institutions that are being faced with challenges of surviving. The only question I have is why there have to be so many challenges to the process of reviving a

Keeping Up Appearances At All Costs Mr. Nilson and The Japanese Quince Essay

Keeping Up Appearances At All Costs Mr. Nilson and The Japanese Quince - Essay Example The bird and the tree were fully alive, truly natural; Mr. Nilson merely existed - going through the motions behind the faade of a wealthy businessman. Appearances had to be maintained, even if this resulted in a lonely life and missed opportunities for friendship. The main problem with Mr. Nilson is his inability to break away from what he saw as the rules and strictures of polite Victorian society and make contact with another human being. He was a rich, London businessman, living in wealthy surroundings, a man who took care of his health and appearance. He was a creature of habit, leading an orderly life, which made him feel secure, even as he suffered some physical discomfort. His neighbour, Mr. Tandram seemed his exact replica, as in "well known in the City" and "of about Mr. Nilson's own height, with firm, well-coloured cheeks, neat brown mustaches, and round, well-opened, clear grey eyes, and he was wearing a black frock coat." (Galsworthy) How he looked to others was important for Nilson. The similarities run right through the story, ending in sadness for two lonely people who could have connected, if only they had not been so conventional, so concerned with how things looked, and with keeping up outside appearances. It was the tree, the blackbird and the beauty of the day that combined to touch their separate emotions and bring them together for a short time, to forget themselves.

How effectively do free elections, competition between political Essay

How effectively do free elections, competition between political parties and the activities of pressure groups, ensure that the - Essay Example Competition between rival political parties provides the ground for issue-based politics and thereby offering the people an opportunity to make informed choices between the different alternatives by electing leaders who best fit the job description and espouse the interests of the majority. Nevertheless, pressure groups also play a very profound role in global politics today because they put elected leaders to task, to deliver their election pledges to the people, as well as acting as the people’s watchdog, protecting and advocating for the interests of the electorates. In that case, free elections, competition between political parties and pressure groups have significant impacts on democracy, and in particular, with the pervasive increase in both the size and number of pressure groups in the world, debates have emerged regarding implications of these factors on democracy. For instance, questions have been raised concerning whether pressure groups promote democracy or whether they undermine it by impeding election of the right leadership; this paper will evaluate the effectiveness of free elections, competition between political parties, and the activities of pressure groups, in ensuring representation of the voters. Free elections are effective in ensuring the people are represented because they capture the true will and aspirations of a majority of people, which is the true essence of democracy in a free world, without undermining their voice through undercut means such as election rigging. Precursors to free elections include an impartial administration, that ensures enrolment is open to all eligible voters and casting of the vote is reasonably accessible to all, as well as, freedom from coercion, which ensures that the electorates are not compelled to make choices (Fletcher 2007, p.2). Additionally, a free electioneering process thrives on freedom of expression and association that allows all citizens to participate in the electoral debates, and tru thful election data systems that ensures that votes are counted fairly and accurately without falsifications whatsoever. In this regard, a free election is one that genuinely reflects the will of the people, and in which votes count equally, candidates campaign freely in a level playing field without restrictive infringements; allegations of dirty tricks coupled with unfair propaganda are some of the factors that undermine a free election. Leaderships who ascent to political offices through dirty tricks and unfair propaganda will hardly represent the electorates because they are a bunch of selfish self-serving individuals who owe no allegiance to the people thus they are accountable to no one in particular. Conversely, leaders who are put into office through fair elections are an embodiment of both the will and aspirations of the people thus will represent electorates effectively, because they are accountable to them. Free elections promote representation because they are the only s ource of political elites that can articulate the interests of the people through governance and democracy, unlike in dictatorships, where leadership is imposed upon the people regardless of whether it has the support of the majority of the people or whether it serves their interests. Competition between

US covert action Essay Example | Topics and Well Written Essays - 2000 words

US covert action - Essay Example programs and policies abroad that are not apparent or acknowledged publicly. Whether it is a realistic expectation for U.S. to continue with covert action? There is no realistic expectation that U.S. can continue with covert actions without been discovered. Covert action remains a third option for American foreign policy beyond the initial two options of diplomacy and combat. On covert action, the CIA can be regarded as damned when they do, and damned when they do not. Can one expect the U.S. hand to remain "hidden" even if the action is discovered? Covert actions details activities of the U.S. government to influence political, military, or economic conditions abroad. The U.S. government conceals its responsibility based on the justification that the U.S. responsibility would render an operation infeasible. The core objective of covert action rests on influencing events overseas secretly and in support of U.S. foreign policy.2 The U.S. would be overly optimistic for its hand to rema in â€Å"hidden† even if the action is discovered.... For instance, if Israel was to admit having a nuclear program, such an action can trigger a nuclear arms race within the Middle East, who may feel threatened by Israel. Plausible deniability or the non-attribution to the U.S. for its covert operations makes it impossible to trace back to their point of origin. Plausible deniability is pertinent in protecting the U.S., and it operatives’ from the consequences of disclosures. Measures to make covert action a continued viable policy? Covert action is a necessary, but controversial instrument for U.S. foreign policy. The government should undertake covert actions only if: the intentions and objectives are concisely spelled out, just, and reasonable; there is a reasonable possibility of success; the methods envisaged are commensurate with the objectives; and, due deliberation undertaken with the full knowledge and concurrence of appropriate constituents. Question 2: (A) What was the objective of each operation? The overthrow of Mos sadeq in Iran (1953) arose when Kermit Roosevelt and few other CIA operatives orchestrated a successful coup against Iranian Prime Minister Mohammad Mossadeq the U.S perceived as becoming allied with Iran’s Soviet-dominated Tudeh Party. Roosevelt secured the hesitant support of the Shah dismissing Mossadeq. Zahedi, a highly ranking officer, selected to lead the coup.5 In the wake of the success of the Iranian operation, the CIA also orchestrated a combination of both military and psychological pressures to force leftist Guatemala president, Jacobo Arbenz from office in 1954. The operation (labeled as Operation BPSUCCESS) utilized an invasion by a ragtag â€Å"liberation† army, fictional arms drops, psychologically effective CIA air attacks, and disinformation disseminated to prompt

Determination in the Movie Apollo 13 Essay Example for Free

Determination in the Movie Apollo 13 Essay â€Å"Hello, Houston. This is Odyssey. Its good to see you again.† These were the words Jim Lovell said as he splashed down into the Pacific Ocean after spending 8 days in a freezing hell. Stuck in the confined quarters of the Apollo 13, those words were the embodiment of achieving your goals through determination. During the flight there were more displays of determination than I could possibly cover, so I am going to write about the three that stuck out to me the most. Jack Swigert was the one docking and flying the shuttle and didnt want to leave any room for error in his skills. Ken Mattingly, spent hours upon hours getting the boot sequence for the computer right so they could correct the shuttle path. Last but certainly not least the engineers building a CO2 filter out of spare parts without any proper tools. Jack Swigert was moved up from back up crew to main crew after Ken Mattingly got the measles. He was just as trained as the other guys but they werent a team. Everyone was a little sceptical about his skills because they had never flown with him and had had Mattingly as a pilot for a very long time. Swigert was doing a routine docking simulation when the people running it threw some engine failures at him without giving him a warning light, but he recuperated quickly and pulled off the manoeuvre flawlessly. Coming off of this success and being accepted by your new crew mates most people would be on top of the world and not feel the need to practice that move again, but not Swigert, he noticed that he used a bit to much fuel and although that’s not a horrible thing considering the situation, he insisted on practising again until he could do the manoeuvre with out any mistakes, no matter the problems. This kind of determination is only comparable to feats committed by his fellow astronauts like Ken Mattingly. Ken Mattingly was kicked off of the original Apollo 13 mission because he had contracted the measles virus. After this he went home, disconnected his phone, turned off his t.v. and went to bed. John Young Goes to Mattinglys house to wake him up because they need him to come to NASA to create a boot sequence that can be used in the emergency on the shuttle. So Ken Mattingly, after being kicked off of the job of a lifetime because of measles that he didnt actually get, being hungover, and not getting much sleep, goes to NASA and spends hours upon hours on his back in a cramped simulator kept cold and dark to emulate the situation in the actual shuttle looking for the right sequence. After many many failed attempts they finally find an ingenious solution, completely breaking the mold for all regular operations. Ken Mattingly got the boot sequence under 12 amperes, just the right amount to safely get the crew home. Mattingly wasnt on the space shuttle and yet he was one of the most important people in getting the crew home, this is because a shuttle launch only happens because of the determination of hundreds of people. Some people often overlooked in space exploration are the people who designed the ships in the first place. Not the people who built it, or the people who flew it but the ladies and gentlemen who came up with the schematics first, the engineers. At one point in the movie the CO2 levels in the craft became so dangerously high that the crew could begin experiencing blackouts and brain damage. They needed a second air filter and didnt have a spare that would fit. The engineers back on earth were told to â€Å"invent a way to put a square peg in a round hole. Rapidly.†. They were given only the parts that would have been available on the shuttle; tape, plastic bags, a space suit, hosing, things like that, no real tools, no actual spare parts, but they did it. They made that filter fit and saved the lives of three men and the reputations of many others. These engineers are one of the primary reasons everyone survived that mission. These men were given an impossible situation and told it had to be done, everyone of them not only stepped up to the plate but they hit the ball out of the park. Jack Swigert, Ken Mattingly, and the NASA engineers, they showed that sheer determination can lead to the achievement of any goals you have set for yourself. Without their determination the mission could easily have ended in three horrific and tragic deaths, but that was not the case and everyone involved will be forever grateful. Ron Howard, using the actions of these men, showed us the true meaning of determination, how anything can be done if you keep trying. Howard painted a beautiful picture of people simply doing what had to be done no matter how impossible the task. We should all look up to people like this.

The Representation Of Black Identity in Films

The Representation Of Black Identity in Films The debates over race and representation of African American in films have been highly contentious for over a century. Blacks have generally been perceived and stigmatized, throughout history, as trouble makers, incapables, intellectually limited, inferior, lazy and irrational, amongst the many other demeaning labels attached to them. These labels are connected not only to the history of colonization but also, importantly, to the exploitation, perpetuation, and careful maintenance of stereotypes through cinematic clichà ©s which have imposed themselves easily and significantly on the popular imagination. As rightly stated by Wijdan Ali, the projection of harmful and negative stereotypes onto marginal or ineffectual groups within a society has always been an easy and useful method for making scapegoats.  [1]  Effectively, films form the ideal platform/space to circularize and preserve the labels which the mainstream audience desires to attach to the black community. Five decades of the Civil Rights Movement have gone by, and the degree of change in the black community, though undeniably real and noticeable, remains perplexingly complex and inadequate. Although the fact that we now live in a time in history where Americans have voted for a black President, where blacks now occupy positions of power and are ostensibly less subject to institutional discrimination than in the past, the black community nevertheless remains inadequately poor, unemployed, undereducated and negatively labeled. Therefore, adopting a writing-back style in Bamboozled (2000), Spike Lee satirically attacks the way in which African Americans have historically been misused and misrepresented on screen. Through Bamboozled (2000), the director attempts both to entertain and to educate his audience about the history of African American representation within popular culture, with the word bamboozled itself indicating the state of having been cheated or conned. Bamboozled (2000) presents American mass entertainments history of discrimination through abasing minstrel stereotypes, which first started to be performed in musical theatres and which were later brought to cinema with films such as The Wooing and Wedding of a Coon (1905), The Sambo Series (1909- 1911) and D.W Griffiths controversial The Birth of a Nation( 1915). Consequently, the purpose of this study is to analyze both the African American evolution in the American film industry and the social construction of black identity through symbolic representation in cinema. These will in turn help to understand why the integration of African Americans is considered as a problematic issue even in a sophisticated era where racism seems to be a thing of the past, and where people are supposedly no longer judged by the color of their skin but by the content of their character.  [2]  This paper will also analyze the effect of stereotypes on black identity using Spike Lees film, and will explore the impact of such a film in the deconstruction of stereotypes and the renegotiation of a stigmatized identity. But before getting to what Bamboozled (2000) actually brings to the table of African American films, it is important to look at the history and evolution of black representation in Hollywood cinema, which the following paragraphs are going to deal with. African American in American Films: A Brief Retrospective African Americans first started to be represented in minstrel shows in the late 1820s and later on television in the early 20th century.  [3]  Through blackface minstrelsy, a performance style where white males parodied the culture, clothing, songs, dances and speech patterns of Southern blacks  [4]  using blackface makeup and exaggerated lips, Americas conceptions of blackness and whiteness were shaped by these mocking caricatures. While whiteness was posited as the norm, every black face was a statement of social imperfection, inferiority, and mimicry that [was] placed in isolation with an absent whiteness as its ideal opposite.  [5]  Consequently, for over a hundred years, the belief that blacks were racially and socially inferior to whites was ingrained and accepted by legions of both white and black minstrel performers and audiences. The caricatures took such a firm hold on the American imagination that audiences naturally came to expect any person with dark skin, ir respective of his/ her background, to conform to one or more of the following stereotypes; Jim Crow, a dull-witted and subservient plantation slave; Zip Coon, a gaudily dressed, lazy man from the city representing the proud newly- freed slave; Mammy, the contended, happy, loyal and ever-smiling female slave (as evidence of the supposed humanity of the institution of slavery,); Uncle Tom, the good Negro; submissive, hearty, faithful no matter what, stoic, selfless, and oh-so-very-kind,  [6]  Buck, the proud and menacing Black man always interested in white women; Wench/ Jezebel, the temptress; the mixed race Mulatto and Pickaninnies, who have bulging eyes, unkempt hair, red lips and wide mouths into which they stuff huge slices of watermelon.  [7]   As time moved on, black appearance in mainstream films became more and more frequent, as well as the increase in the number of independent black directors, from Oscar Micheaux to Daniel Lee and Spike Lee. Since The Birth of a Nation, which marked a change in emphasis from the pretentious but harmless Jim Crow to the threatening savage Nigger, black filmmakers have responded by creating race movies and blaxploitation films which were tailored to black audiences . The 1970s witnessed a resurgence of the blaxploitation genre with films such as Sweet Sweetbacks Baadassss Song (1971), Shaft (1971), Black Caesar (1973) and Foxy Brown (1974). Since such films were themselves in turn accused of using the negative to hyperbolize issues pertaining to blacks , this genre saw its end in the late 1970s to give way to a new wave of black directors, such as S. Lee and John Singleton, who focused on black urban life. However, we cannot afford to simply celebrate the achievements of black filmmakers for the so-called ethnic arts. And as Stuart Hall remarks, we have come out of the age of innocence, which says that its good if its there.  [8]  The mere fact that such films have had a considerable increase does not mean that the black self is undergoing a positive change although it may be true that the level of clear-cut racism has known an important decrease, or even a disappearance. This can be backed up by Appiahs statement that changes in the representation of blacks do not ipso facto lead to changes in their treatment.  [9]   In Bamboozled (2000), Spike Lee directly addresses this issue of African American representability as being a discourse of white essentialism. Through Bamboozled (2000) the director invites his audience to realize that although nobody goes around in blackface anymore,  [10]  it does not entail that Hollywood has altogether abandoned/given up essentialist discourse. The name of the blackface show in Bamboozled (2000) is in itself very symbolic; Mantan: The New Millennium Minstrel Show. Here, Lee suggests that minstrelsy has not disappeared in the new millennium. In his own words therefore, it has only gotten more sophisticated. Gangsta rap videos, a lot of the TV shows on UPN and WB- a lot of us are still acting as buffoons and coons.  [11]  Clearly, his aim in this satirical film is to show that even today, the American film industry is still concealing essentialist discourses within contemporary films. Consequently, as essentialism involves ongoing human and social interacti on as well as limitation, identity regulation and enforcement takes place within this kind of racist discourse, whereby blacks have to undergo identity dilemma while trying to seek approval. Appiah, K. A. (1993). No Bad Nigger: Blacks as the Ethical Principle in the Movies. In: Garber, M, Matlock, J and Walcowitz, R, L Media Spectacles. New York: Routledge. 77-90. Bogle, D. (2001). Black Beginnings: From Uncle Toms Cabin to The Birth of a Nation. In: Bogle, D Toms, Coons, Mulattoes, Mammies and Bucks: An Interpretive History of Blacks in American Films . 4th ed. London: The Continuum International Publishing Group Inc. p1-18. Crowdus, G. and Georakas, D. (2002). An Interview with Spike Lee. In: Cynthia Fuchs Spike Lee: Interviews. United States of America: University Press of Mississippi. 202-217. Mercer, K. (1994). Diaspora Culture And The Dialogic Imagination: The Aesthetics Of Black Independent Film In Britain. In: Mercer, K Welcome to the Jungle: New Positions in Black Cultural Studies. New York: Routledge. 53-68. Wijdan, A. (2003). Muslim Women: Between Clichà © and Reality. Diogenes. 50 (3), 77-87.

Building the New European Order Essay examples -- European History Ess

Building the New European Order When World War II ended the final remnants of the old European order lay in ruins. With such devastation wrought upon the continent twice in less than fifty years, it was remarkable that Europe managed to recover. What is even more remarkable is the Phoenix that rose from these ashes, and the new feelings of unity that accompanied the ending of the war. Those nations of western Europe began to do what decades ago had been unthinkable: develop the blueprints for a common system of the United Europe. Today this European Union is a region on the rise, an area where economic and social progress are finally overcoming centuries of strife and difficulty. The dream of countless conquerors and idealists has finally been achieved with exemplary result, and new nations are now lining up at the doorstep of Europe to join this Union. It seems only natural now to improve the Union the best way possible, through the physical enlargement of its territory. The progress represented by the EU is progress that deserves to be shared with the people of all European nations, yet on what scale? While today’s EU leaders are more than ready to invite fellow nations to join the EU, they fail to take proper account of the future, of how this could possibly cheapen the European identity and the work that was only spurred on by two destructive World Wars. When we think of European identity, we think first of the most famous of the continent’s nations. Germany, England, Spain, France, Italy all come to mind as primary European nations. As well, they share a common history, bonds of strife and conflict through which they have all suffered together and are now emerging stronger. Yet as the Union pushes ea... ...ping it from overheating. This is a job many have proved incapable of doing. Working together, maybe Europe can find a perfect balance. Maybe it won’t. Time will only show the result of this effort. Perhaps such expansion it will produce a larger and more powerful Europe faster than any of us could have imagined, and those who doubted such a fast growth will be proved wrong. Or perhaps, it will produce a weaker Europe, a Europe plagued with trying to support less productive provinces, while the continent struggles to be more and more competitive. Or it might even result in the stunting of EU growth as small nations enter and soon withdraw, feeling as they may that the massive Union bureaucracy cannot keep up with their demands as a growing nation. Only one thing is for certain- the next century of European history is bound to be a very interesting one.

Music Censorship :: essays research papers

Music Censorship Although is clearly states in the first amendment that "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances," censorship in America still exists in a big way. "Music censorship is the term used to describe the act of editing, altering, or preventing the listener from hearing the music as the artist created it in order to either deny certain information or to act as a moral gatekeeper of potentially harmful material" (http://www.cwrl.utexas.edu/~barndollar/courses/spring98/students/fabfive/index.html). The Censorship of music in the United Stated is documented as far back as 1954, when "Michigan congresswoman Ruth Thompson introduces a bill in the House that would ban mailing of any pornographic recording, punishable by five years imprisonment and a $ 5,000 fine" (http://ericnuzum.com/banned/fifties.html). Even Elvis Aaron Presley, ‘The King of rock-n-roll’ was once thought of as obscene. In 1957, when he appeared on the Ed Sullivan show for the third time, the cameramen were told to only film him from the waist up. "Elvis’s dancing was considered lewd" (http://ericnuzum.com/banned/fifties.html). In 1964, "Indiana Governor Matthew Welsh asks the State Broadcasters Association to ban the song ‘Louie, Louie’ by the Kingsmen because he considers it to be pornographic." (http://ericnuzum.com/banned/fifties.html). This trend has continued all the way up to the nineties, and I’m sure it won’t stop any time soon. In the past ten years especially, music has been under attack by many law makers, prosecutors and critics of morality and good taste. One attack on this freedom comes from parental advisory stickers. These stickers are used as a form of censorship against an artist and their lyrics. If a label will produce an album, I don’t think there should be any reason that the consumer can’t decide for him or herself if lyrics contained in the album are found obscene or otherwise unsuitable. In order to begin the debate on whether or not parental advisory stickers serve as a form of censorship, one must consider what the word censor implies. The word censor means "the power to suppress publications or excise any matter in them thought to be immoral, seditious or otherwise undesirables"(Webster Dictionary 227). The question of what constitutes "proper" language and obscenity has been greatly forced upon the music industry.

The Guilt of Macbeth and Lady Macbeth Essay -- William Shakespeare

The Guilt of Macbeth and Lady Macbeth Guilt is a very strong and uncomfortable feeling that often results from one’s own actions. This strong emotion is one of the theme ideas in William Shakespeare, â€Å"Macbeth†. Both Macbeth and Lady Macbeth feel guilt, but they react in different ways. Guilt hardens Macbeth, but cause Lady Macbeth to commit suicide. As Macbeth shrives to success guilt overcome’s Macbeth where he can no longer think straight. Initially Macbeth planned was to kill Duncan but it wasn’t enough he also had to kill Banquo and Macduff’s family. On the other hand Lady Macbeth had to call upon the weird sister to unsexed her so she had no true feeling towards anything as if she was a man. However, the true guilt of the murder can fall on either Lady Macbeth or Macbeth. Perhaps one of the strongest obvious evidence that show guilt, is how it affects lady Macbeth, how she couldn’t handle it any longer, and that was the reason of her death. Lady Macbeth realizes that nothing could ever get rid of the smell of the blood and the guilt caused by all the murders committed by Macbeth. â€Å"Here’s is the smell of blood still. All the perfumes of Arabia will not sweeten this little hand. O, O, O!’’, (V, I, 53-55) It’s also shown here that she feels responsible for every person her Husband killed. The guilt of Duncan's murder can be placed firmly on the hand on Lady Macbeth. Lady Macbeth wants the murder of Duncan for her own gains. Given the present situation, she is hungry for power. The weird sisters predicted that Macbeth would be king. This means that the obvious result would be Lady Macbeth will be queen. Instead of waiting for Duncan to die naturally or to be killed by someone else, she forces the task onto Ma cbeth. .. ...d her children be murdered. As Macduff reaches England he hears the news and grief and vow revenge upon Macbeth. Although the tragic hero Macbeth physically committed the crime, it was Lady Macbeth that pushed him to his limits of rational thought and essentially made fun of him to lower his esteem. With Macbeth's defenses down, it was an easy task for Lady Macbeth to influence Duncan's murder and make up an excuse as to why she could not do it herself. The Quotes and explanations used throughout this essay, built up proof that guilt plays a large role in motivating Macbeth. Guilty feelings were brought out through the character’s actions and responses, until the very fatal end were they wishes none of all this ever happened. Works Cited Shakespeare, William. Tragedy of Macbeth . Ed. Barbara Mowat and Paul Warstine. New York: Washington Press, 1992.

How can Hughes Electrical improve it market Share? Essay

Business Studies Coursework Name: – Richard Rutter Candidate: – 3186 How can Hughes Electrical improve it market Share? Aim: o To find out how Hughes Electrical increase its market share. In order to do this I will need to: o Research the history of Hughes. v o Plot where Hughes retail outlet(s) are in Norfolk. v o To research how location, can help Hughes, increases its market share. o Research what types of products they sell. o Find out what their target audience is. o Research the known methods of promotion. o Distinguish, which methods will be suitable for Hughes. o Recommend how Hughes can increase its market share, in the next five years. Objectives: o Find out what their performance has been like during the last 2 years. o Compare them to a successful competitor (Argos.), to see how they’re differing and if they are more or less effective. History of Events concerning Hughes: 1921 – Hughes Electrical was founded in Lowestoft, Suffolk by Frank Hughes, a young electrical engineer. 1928 – Frank bought his first shop and the family literally lived over it for some years. 1946 – Frank retired and his sons Peter and Jim took over the management of the business. 1950 – Hughes was determined to get into the Television Age. 1953 – Hughes had gained experience installing many televisions in Suffolk. 1962 – Hughes began its expansion, when it purchases Norfolk radio in Great Yarmouth. The Hughes Company then had 5 shops all trading within 10 miles of Lowestoft and all selling or renting televisions, audio products and home appliances. 1970 – Further expansion into the Norwich area in 1972, Ipswich in 1976 and Bury St Edmunds in 1979. 1980 – Hughes Electrical product range has expanded enormously during the last 2 decades as video recording and digital technology opened up whole new consumer markets. 1985 – Video cameras were introduced and with increasing miniaturisation became camcorders and lately digital camcorders. 1990-2003 – Effectively Hughes has been using the same tried and tested methods to stay a successful business for many years, and I expect many more years to come. Hughes has evolved from: (in 80 years.) Type of organisation Hughes Electrical is a local High Street retailer based in Norfolk and Suffolk. They specialise in supplying analogue/digital multi media equipment for purchase or hire such as Television, Audio and Camcorder (electrical and audio goods). Hughes also has a large range of household electrical products (small and large white goods), which are also available to purchase or hire. They take great pride in their product knowledge and provide a full in house service facility for goods in and out of warranty. Hughes operates from the tertiary sector, this is a growing industry and Hughes is already well developed, this is a strong advantage to Hughes. What makes a business successful? In theory a business needs to follow the four p’s to be successful, these are product, place, price and promotion. Product – This is the thing that is being sold, either a service or an object, the company will need a good product that sells well and creates a lot of revenue for the business. Place – This is where the business is located, which is crucial if the company is a store, but less of crucial if the company is catalogue order for instance. Price – The price must be fair to the consumer, and competitive, so that there will be a smooth cash flow through the business. This is healthy for the consumer and the business. Promotion – The promotion is the way in which the business promotes a service or a product, unless the product is well known already this will be another crucial factor in the company’s sales. How Hughes are successful in their product. Hughes is hugely successful in this area, they offer a full service to their customers, and this involves hiring out their goods or selling them directly. All products have a 12-month guarantee, which in this time if the product develops a fault it will be fixed free of charge. Any rented product will be installed free of charge. Customers will find this very satisfying, because they know that if anything goes wrong then they can take it back no questions asked. Hughes is well known for selling electrical goods and at low prices, this is a good market to be selling to, because the demand for electrical goods will always be big. This is because technology is ever changing, while reading the history of Hughes, I noticed that when a new product or technology is released Hughes is nearly always the first company to sell them. Hughes sell well-known trusted brand names, this works in their favour in the long run, although the product not being the cheapest available on the market, they are well known and trusted, so they are more popular and sell better. Some examples of their products are shown below: Site location: Photograph of Site: (Norwich, Castle Mall.) Why Hughes location is successful and unsuccessful. Hughes is located in the castle Mall Norwich. This is a busy shopping mal, which attracts people from families to teenagers. The shop itself is situated next to Argos and the Sony centre. All three stores are potential competitors. This may be an advantage, because they all need to attract similar customers, it also means that they’re prices must be competitive to win sales over the other two outlets. Hughes is very easy to get to for customers, because it is opposite an escalator and an elevator. The castle mall has its own parking facilities, so that customers to the mall can park very close. The whole of the castle mall is under ground and which means customers can shop whatever the weather is like. The range of other types of shops such as clothes, food and services is a bonus to Hughes, because customers even going to the cinema may end up browsing through the store. Customers can go to the shopping mal and buy all of their products in one go as well. The only negative point is that Hughes must coincide with the castle malls opening hours, e.g. they are not permitted to open on Christmas day. Hughes will only loose a minute profit. I conclude with the castle mal is Hughes strongest positive side, because it helps them attract endless customers. How Hughes prices its products to be more successful. As explained in the location, Hughes is situated next-door to competitors Argos and the Sony Centre. The three stores are constantly trying to undercut each other’s prices. This attracts new customers, who are interested in the low prices. Price wars are healthy to the customer, because it drives down their prices, it helps keep the businesses on their toes and alert, because they need to keep their costs down to make a profit. Hughes has got their pricing perfected, customers browsing the store notice this, and always come back. How Hughes is successful in promoting its products. Here are some of the known methods of promoting a product: * Price promotions. * Commercial Advertising (Radio, Television, Newspapers.) * Coupons * Competitions and prizes * Frequent user / loyalty incentives * Point-of-sale displays – where the product is placed in the store Promotion is the area in which I think Hughes needs to improve. I believe Hughes is badly advertised and has little publicity. My questionnaires primary reason is to find the public awareness relating to Hughes. Primary Research Primary research is a type of researching. This method of research can be very time consuming. The different primary researches are: * Questionnaires * Interviews * Experiments For my primary research I have decided to compile a questionnaire, as it is effective and easy to make and distribute, because I will only need to question two people. I will distribute it to the manager of Hughes. I will distribute another to a competitor of Hughes (Manager of Argos Castle Mall.) Example Questionnaires. Questionnaire (Manager of Hughes.) Do you think that the location of your store is appropriate for your product? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Which features of the location do you think attract the most customers? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do customers have difficulty locating the store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think Hughes is competitive with its pricing? Give reasons why/why not? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦ Do you think your store advertises successfully? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Does your store plan carefully where the products are placed, to maximise sales? Please give an Example. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Questionnaire (Manager of Argos.) Do you think that the location of Hughes is appropriate for its product? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Which features of the location do you think attract the most customers to Hughes? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think customers have difficulty locating the store? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think Hughes is competitive with its pricing? Give reasons why/why not? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦ Do you think Hughes advertises successfully? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Do you think Hughes plans carefully where the products are placed, to maximise sales? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Secondary Research. Secondary research is research, which has already been carried out. It comes in two separate forms, internal and external. Internal sources Internal research has already been collected, by the company and is free and easy to use. External sources External research is research, which has taken pace outside of the business, it has no purpose and so is a very general guide. External resources I could use: * Newspapers * Internet * Magazines * Library Secondary research is very cheap and easy, I have decided to look on their website to find out a little more about Hughes, as it may help me to make recommendations. Our Service Pledge Hughes Electrical has always put its customers’ service requirements first. We are qualified to repair nearly all brands of electrical products and employ over 100 engineers who do just that. We want you to come back and shop with us again and again and we know that you will only do so if you are happy with both our prices and service. Our pledge is to provide our Internet customers with an after-sales service which is as good as that enjoyed by the customers of our 35 high street stores, and to pay as much attention to your requirements after your purchase as we do before. Product Guarantee All of our goods are supplied with a minimum of a 12 months parts and labour guarantee starting from the day of delivery. In event of a fault within the guarantee period In event of a fault we recommend that you initially consult the instruction manual which is provided with your product, there is normally a frequently asked questions section at the back of the manual which often resolves what was thought to be a problem. If the fault persists and the product was purchased from one of our shops, please call your nearest service centre for attention – contact details can be found in the contact us section. If the fault persists and the product was bought online, please email us at webservice@hughestv.co.uk or call our help line on 01473 275887 so that we can provide immediate assistance. If this fault is within 28 days of purchase we will either arrange to collect the goods and exchange them, or if you would prefer issue you with a full refund. If the fault is after 28 days of purchase but before the expiry of the guarantee, we will, at our discretion, either collect the item from your house for inspection and if necessary carry out a repair at our service centre or we will instruct an engineer to inspect and repair the item in your house. It is your responsibility to pack the goods adequately for our collection as Hughes Electrical will not accept any responsibility for damage caused by inadequate packaging. It is important to note that if Hughes Electrical incurs a charge for service or carriage for an item that is not faulty then we reserve the right to charge this amount to you. In event of a fault outside the guarantee period If the fault occurs after the expiry of the manufacturer’s or extended guarantee then we will offer you a chargeable repair service. We recommend that you consult the instruction book provided with your product and pay particular attention to the Frequently Asked Questions in the back. Portable items and televisions up to 28 inch will be collected for repair in our workshops. It is your responsibility to ensure adequate packaging of these items as Hughes Electrical will not accept any responsibility for damage to the product while it is in transit. Major kitchen appliances and 32 inch plus televisions will be repaired by our agent in your house. If you live outside East Anglia, we will notify you of a suitable agent who will undertake the repair to your direct instructions. If you live within East Anglia then we will undertake the repair ourselves.

Merits and Demerits of Western Culture on India Essay

How there is head and tail for a coin, there is both positive and negative impact of western culture on India and especially on Indian youth, In past in India men were our traditional dresses, but now it is entirely changed, now the Indian youth moving with jeans, t-shirts, minis, micros, etc., here we can proud of that western culture, it bringing us with the fast moving world. But when we consider the pubs, it is the thing to be strictly punished. In pubs both men and women are in drastic stage, by taking drugs, it should be punished. And we need to felt sorry for that. And there r many things to be taken from the western culture. Effect Of Western Culture On Indian Youth Well World is changing, because of lot of developments in various sectors like IT, MANUFACTURING, Revolution of E COMMERCE and many more †¦ have brought the ties between various nations/ people and their cultures to get mixed with each other. WELL I WOULD TAKE A BIASED OPINION IN THIS. Lets take example of USA. Well Indians are crazy of adopting Western Culture LIKE DRESS CODE, MUSIC, HABITS, IMPORTING FOREIGN GOODS. What not we feel so attracted to all those. But by adopting we dint loose our traditions and culture; we tend to blend both of them. It all depends on person likes and dislikes, how he /she will behave according to situations. As our friend PAVANI has mentioned like PUBS are to be strictly banned. Well that cant is possible realistically. If an individual decides what is good/bad for them every person can be in control †¦rite I finally stress points like No matter people adopt what ever the culture †¦ They shud be in the limits and act rationally according to the situations. We jus cant stop/Ban things by considering it to be western /eastern. We need to analyze what benefits we get and try to choose.options. Since what all we want is PROGRESS/DEVELOPMENT ultimately to our nation. So IT’S EVERY PERSONS RESPONSIBILY TO CONTRIBUTE HIS/HER PART TO IT. I guess always the other side of the grass is green. We sitting here always crave and imitate western people and their culture. While they are now going craze over yoga, Ayurveda and lot of other ancient traditions. What a shame we don’t have patents for yoga. Coming back to your question, yes we are in the midst of such a western craze that we have almost forgotten what our roots are. We are running a’moke over this western culture, that over the next couple of generations, we would have become truly westernised.

How I Would Change The Immigration Healthcare Reform Essay

The debate over a comprehensive healthcare package has continued to rage on even after Obama signed the healthcare reform bill on May 4, 2010. Decades of rift and bad blood had finally culminated in the legislation of the healthcare reform. The stage is now set for the implementation of the long awaited savior of the masses. However, the healthcare reform package is not to be entirely loved, in as much as there is conflict in the aspect of immigration and healthcare provision, and the issue of immigrants and denied access to health insurance cannot be over sighted- at least for the illegal ones. That illegal immigrants would not be included in the federal health insurance scheme is a time bomb waiting to explode, as even documented immigrants were shorn of access to Medicaid in their first five years of residence, in the past. One can argue that it would not be right for tax payers to subsidize healthcare benefits for illegal immigrants who probably contribute less to the national income, but what about those who are earning well and have a secure source of livelihood. Whether â€Å"well to do† illegal immigrants would be allowed to purchase their insurance on the health insurance exchange is another matter to consider. As the keyword of this tenure has been change, there should be no frets when I put myself in the shoes of the president on how I would change the immigration healthcare reform. The fact is that, depriving illegal immigrants’ access to healthcare insurance would only increase numbers in emergency rooms, invariably service provision and pressure on resources. In view of this, I would allow illegal immigrants to access full government healthcare benefits, and if that is so difficult, I would permit those that have the financial capacity to purchase their healthcare insurance outright. After all, good healthcare should be available to everyone.

Dirk Van der Elst’s “Culture as Given, Culture as Choice” Essay

In this text, anthropologists Dirk Van Der Elst and Paul Bohanan discuss the concept of multiculturalism. The text states that an entirely different view of culture is needed in the intellectual discourse of society. Elst analyzes culture using the example of analyzing sex. Elst makes it clear in his analysis that pluralities of identity are the norm, that everyone is multi-ethnic and multi-racial in some fashion Even when discussing the contemporary mainstream political debate over what constitutes ‘multiculturalism,’ it is common cultural phrasing to view culture as a stagnant unit. Multiculturalism is defined in this text as the manner in which more cultures are incorporated into the framework of the dominant discourse., rather than being a way of deconstructing notions of how culture itself is perceived and misperceived.. Elst suggests that nothing really exists as ‘culture,’ instead culture itself is a â€Å"constructed, socially produced norm.† After reading this book I got the feeling that the authors purpose was mainly to advise each individual to study and redefine his own culture. So with that said, I dug down deep and asked myself, what does culture mean to me? And how does culture influence my person, political and social life? The book says that culture means â€Å"everything that human beings have created and transmitted socially across time and space (32).† He also states on page 33 that people are said to â€Å"carry† culture, to bear it from one person or generation to another.† My parents passed their culture on to me, and I will do the same for my children. I was raised a Roman Catholic, and in my family, our heritage plays a huge part. My Irish culture gives me a sense of pride. My parents started me in step dancing when I was five and I loved it. Saint Patty’s Day is bigger than Christmas in my family. We like to talk, we like to tell stories, and we like to drink, of course. But as much as I identify myself with being an American, a woman, a twenty something, elementary education major at Rowan University, or even a Catholic, I  identify with being Irish more. Like I said, I grew up in my heritage, much in the same way many people may have grown up in theirs. My culture has always been a big part of my personal life, but I never really paid much attention as to how it affected my political and social life. As far as my social life goes, I do not associate only with other Irish people. I have a very culturally diverse group of friends. I think that this also adds to who I am. I consider myself to be well rounded and open to many things and ideas. However, my fiancà © is an Irish catholic, and when I think about it, most of my exes were Irish Catholics too. I couldn’t tell you if I choose a partner consciously or not. It could be due to the fact that we have common interests, like drinking. Politics does not interest me at all. So with that said, at this moment my culture does not affect my political life because I don’t have one. Perhaps what is most unique about this book is that it moves cultural anthropology from being this subject of strange behavior that is out there by others and makes it close and personal by repeatedly challenging the reader to use anthropology to identify with and appreciate ones self and ones own choices. It is a clear statement of why people should study anthropology. Mainly, in my own opinion, it makes you think and that is what is most important when you read.

MGT WK7 CHECKPOINT Essay Example | Topics and Well Written Essays - 250 words

MGT WK7 CHECKPOINT - Essay Example Thirdly, the hospital management does not know employees work. This is because evaluations are rare and when done they are based on complaints. The complaints in this hospital even after paying the nurses well and the nurses do not seem to be bothered is a motivation problem. The supervisor must establish a period after which all nurses go through an evaluation giving each nurse a chance to contribute ideas to make work interesting and share their expectations. This will improve work conditions and make work interesting as their ideas are incorporated. Routine and boredom will no longer be part of their work. In addition, evaluations give employees accurate and timely feedback to their work that they can work on to improve their performance. Secondly, a supervisor must look for a way to relate rewards to performance and provide valued rewards. Thirdly, supervisors must treat employees as individuals. The aspect of generalizing employee’s needs is not good since it undermines their unique natures and

The Vassals Essay Example | Topics and Well Written Essays - 2250 words

The Vassals - Essay Example Once life has become that way, we only need to live to the fullest, but when the right time comes, we even go to glory without notice. With them in place, you can not be a worried child at all. Most importantly, I was very much happy with the way they took the initiative to educate me and offer me the best they could. This is something that not all parents can do. Instead, it can only be done by just a few focused ones like my parents who knew that life is all about sacrifices. Anne my daughter! Be strong. We, as human beings, live in borrowed times. Everything that happens to us had been planned by God. The only thing we need to do is to thank the Almighty for whatever happens whether it is good or bad. After all, as a believer, you should not doubt that any unpleasant thing that happens to you has a purpose. It is meant to make you be stronger. Even Jesus Christ was tempted by Satan before He eventually emerged victorious over death. When I hear such utterances, I become the saddest on earth. Losing one’s parents to a murder is an experience which should not be taken lightly. No one can endure it. Neither can I. so, we need to react and show the world that we are discontent about this. Anne, you need not to plan evil. Two wrongs don’t make one right. I understand your pain, but you need to take heart. Planning to bad things against someone who has offended you is not the best thing to do. No anger should overcome you. Just be patient and humble. Know that life must continue regardless of whatever has

Company law 2006 - An analysis Essay Example | Topics and Well Written Essays - 3000 words

Company law 2006 - An analysis - Essay Example By eliminating the loss in the profit & loss account through reduction of share capital, company can declare dividends. Even when a company is trading profitably, the accumulated loss in its profit & loss account obstruct a company’s ability to declare dividends. A public company’s Articles of Association should have a provision for the reduction of share capital prior to seeking consent from shareholders for a reduction of capital. In case, if the Articles of Association of a company does not contain a restriction for the reduction of capital, then it may be altered by passing a special resolution in the member’s meeting. Under the CA 2006, a measure of creditor’s protection is offered by the express need that the solvency statement should cover all the details of liabilities of the company. In opposition to the court sanctioned procedures, the creditors do not have any privilege to object to a diminution of share capital. The statement of solvency should take into account all the contingency and prospective liabilities. If the company is having a shareholder’s agreement or availed bank finance, then consent from these stakeholders is necessary for reduction in share capital. ... n if it involves either the payment of paid-up capital to any shareholder or a diminution of shareholder liability as regards to unpaid capital unless the court deems that creditor should not be able to oppose or should be capable to oppose in a wider ambit as per section 645. In Russell v Northern Bank Development Corporation Ltd4 , it was held by the House of Lords that a company will be binding by an agreement by members that they will not encourage a shareholder’s resolution to vary its capital whereas it may not be binding itself, not to employ its authority bestowed on it by statue to vary its share capital. In British and American Trustee and Finance Corpn Ltd v Couper, the court was of the opinion that in case of reduction of capital, if objection is raised, the court will consider whether correct procedure was followed, whether creditors’ interests are not impacted and whether the scheme is equitable and fair between the parties footing upon the background of e ach cases5. The same view was also affirmed in the case Prudential Assurance Co Ltd v Chatterley –Whitfield Collieries Ltd6. In Re Saltdean Estate Co Ltd7 , it was held that if precedence is offered to the various classes as per the terms of issue, no separate class meetings are to be held to approve a reduction of capital. In the above, there was an opposition for a reduction of capital which was to be enforced by repaying the preferred shares. The reduction of preferred shares was approved by the court and it was opined by the court, that no variation of rights of preferred shareholders was there and there is no necessity to get the approval by a separate class meeting. The above view was also confirmed in House of Fraser Plc v ACGE Investments Ltd8. However, if the Articles of Association of the

Litarary theory Essay Example | Topics and Well Written Essays - 500 words

Litarary theory - Essay Example Sidney does not agree with Shelley that poetry is an expression of the beauty that has been expressed by the mind or the pet. Sidney says the poet use the creative power to invent a new world while Shelley believes that the impression touches the core of a person who prolongs the experience. Just as a child attempts to express himself through sounds and gestures, a poet tries to express the feelings of joy and happiness he carries as impressions the world has made on his mind. A poet first feels the happiness and then this emotion is expressed through the use of words and language, says Shelley but Sidney contends it is a new creation, new nature when the poet is in harmony with the Creator. What Shelley implies is that the beauty of the world is expressed through a poet. This happens when the poet delves deep within, appreciates the nature and its beauty. What springs forth from the inner self is the feeling when the mind is in harmony with the nature. Both however agree that the poet is in harmony – Shelly refers to it as harmony with the world, with the beauty, harmony with the impressions the world has made on him. Sidney says the when the poet exercises the highest power of humanity, he resembles the Creator. This suggests the poet is in harmony with the creator. Hence, what transpires is that a poet has to be in harmony for poetry to be created – call it the nature, the world, the beauty, the creator, whether it is the imagination or the real world. 2. Compare/contrast the mimetic theories of Pope and Wordsworth. Try to identify areas of agreement and disagreement in their discussions of how works of literature imitate or represent the real world. The mimetic theories of Pope and Wordsworth discuss the rules for the critic or the reader. Pope believes that since nature is unerring and unchanging, one should follow the rules of the nature while Wordsworth’s poems imitate the primary laws of the nature. Poetry has its origin in the orderly

Household Env Impact Lab Report Example | Topics and Well Written Essays - 1250 words

Household Env Impact - Lab Report Example The experiment was done based on the highest national average of household water consumption --- toilet flushes. It was hypothesized that lesser water can be used to flush toilets as effectively. If the water consumption in flushing toilets can be decreased by a third of the normal use, this could save around 10% of the total household water consumption. The results of the experiment showed that water conservation was 12.5% to 15.5% of the total water usage. Lab Report: An Experiment on Household Water Consumption Introduction According to the American Water Works Association, Americans are the biggest water consumers worldwide. According to the Colorado Water Research Center, the average daily household water consumption is 400-500 gallons, which means that an average person uses around 80-100 gallons of water per day. Some statistics claim that average per capita water consumption is even higher than 150 gallons per day. With all these numbers, the biggest percentage of individual/ household water use --- an estimate of 26% --- goes to flushing the toilet. The next biggest household water consumption goes to clothes washers, which eats up around 22% of daily household water use. The third biggest water consumption goes to showers and baths, which eats up around 19% of daily household water use (U.S. Geological Survey). ... 452 & Willis et al. 1998). Background Water is a valuable source of life. Using water resources efficiently and wisely will help fill the needs of both the private and public sectors. Households, farms, businesses, and industries all need water to survive and flourish (Chimbari et al. 451). Furthermore, water is essential not only to humans, but to all living organisms as well. Everyone, from individuals to large industries, water use should be appropriately shared to avoid water shortages especially in times of fluctuating and limited supplies. Water availability depends on several factors. One of the most talked about issue that affects water supply nowadays is climate change. The rapid and continuous increase in the population also means that more water is consumed even if the supply does not really change. Urban development also means that there are now more paved surfaces that cause a decrease in rainwater absorption by the ground. Water conservation is essential to ensure adequ ate water supply in the future, and everyone can take part in this very simple task (Yung, Tolson, and Burn 252-4). Objective This experiment aims to cut down water supply by approximately 10% by limiting water waste in toilet flushes. Hypothesis If the average household water consumption in flushing the toilet is around 104-130 gallons per day when using a 3-5 gallon toilet flush, then using a 2-gallon flush can cut down this number and save at least 10% of the average household water consumption. Materials A working toilet flush Empty plastic bottle (one 1-gallon or 2 half-gallons) Small pebbles or sand (will fit the mouth of the bottle) Bottle cap/s Chart/table to record water meter readings Clock (or 24-hour timer) Water meter

Multinational Business of Big Bazaar, First Solar, and Tata Motors Case Study

Multinational Business of Big Bazaar, First Solar, and Tata Motors - Case Study Example The  Big Bazaar Company is planning to spread into the Middle East countries like Yemen as there is a huge opportunity in this market due to the nonpresence of any global retail chains there and availability of domestic supplier. The location of Yemen is at the southern end of Arabian Peninsula in the Middle East. The Arabian Sea, Red Sea and the Gulf of Aden have made boundaries its southern and western side of the country. Two neighbour countries also bordered i.e. Saudi Arabia in north and Oman in the east. The population of this country is very poor and a large percentage the population is rural people. But in the last decades, it has been large scale urbanization in the country and now near about half of the population lives in town. There is a good incentives scheme by the Yemen government in any large foreign investment project. The purpose of this is to attract potential foreign investors to the prospective sectors of the country by minimising the risk of initial investment . Government also provide free exchange of currency from strong currency to Yemen or vice versa. To start a project in Yemen no need of nationalisation and reservation are required. Foreign investment projects are exempted from paying profit tax up to 7 years which is expandable up to 16 years if it helps to strengthen the sector. There is lack of well-developed commercial business centres in Yemen even in coastal cities; therefore, the country has poorly developed retail market. Most of the shops are in the major cities and maximum of these are family owned. The producers or manufacturer of retail products and goods are only the seller. No professional retail outlets or chains are there who sells by getting supply from producers. This is why the retail market is not at all penetrated even in urban areas of the country. But there is a good demand of retail chains which can provide the finished retail goods across the country and as the per capita income has been increasing and the p urchasing power as well as buying behaviour has been developing since the last decades. Big Bazaar is a India based supermarket chain and it get the supply of retail products from institutional supplier as well as direct from the producers of good branded product and sell those after retail pricing those products according to its profit margin strategy. But in Yemen as there is no such kind of institutional supplier. So the company needs to tie up with the home-based producer of the retail product like garments, food products, and other daily needed products which have a good demand in the urban market. First Solar’s multinational business can be analysed by doing a PESTEL analysis of the international business environment and the potential market analysis. Political: It represents how the government represents the economy and a certain business i.e. the way of representing and the extent. Political factors of a country represented by certain areas like taxation policy, labou r law, trade restrictions, tariffs and govt. stability. So, market attractiveness towards foreign investors will be high if the entire areas of political environment are business-friendly. Economical: Economical factors are influenced and comprised by the economy of a country, and the World economy. These factors are interest rates, inflation, economic growth i.e. exchange rates and currency strength.  

Economic events in the period from Gorge W Bush to Obama Term Paper

Economic events in the period from Gorge W Bush to Obama - Term Paper Example The massive investment of the projects that do not have any return led to the lack of a proper balance sheet making the economy of the country shift downwards. The Obama administration came in when the effects of poor investment begin to get exposed. There was the hardship in the global economic crisis and any measure that the president took could not heal the economy instantly. He stated to work of the projects that would deliver in economic growth in the near future. The president was required to use extra allocations, and the tax rate was hiked to run these projects. The measure saw a lot of hardships to the peoples of the United States. The nationalists could even fail to afford some important amenities such as quality medical care. The Obama administration later engaged in this projects that could help the poor families in obtaining quality amenities at subsidized prices. The previous administration that was led by Bill Clinton is considered to have focused on the economic development. The economy of the largest country in the world is said to have improved in a much higher state. The investment and that savings that had been made by Clinton was later disrupted by the leadership policies of George Bush. Bush is highly blamed for misusing the country’s resources leading to the economic crisis in the country. Economists have argued that the two dominant political units in the country have different formulations of political policies and the difference in leadership is mostly focused around the economic growth. The view that former president George Bush was responsible for the financial crisis that was seen in the country and globally in 2008 is supported by a large margin in the country. Indeed, 50% of the citizens and economic analysts blames the administration on pushing the economy of the country to the wall. From these statistics, 38% of the population believes

Cross-Cultural Interview Essay Example for Free

Cross-Cultural Interview Essay The cultural heritage is the things, places and practices that define who we are as individuals, as communities, as nations or civilizations and as a species. It is that which we want to keep, share and pass on. 1. Interview a person form a different cultural heritage and gather information on the following areas. a. With which ethnic / racial / cultural group does this person Identify?ANSWER: The person that I chose to interview is Mrs. Chambers. Mrs. Chambers is identified with the cultural and racial group known as African American or Black. This identity is also traditionally traced back to the beginning of the United States of America Historical Roots of people identified from Africa. b. Which areas of the person’s culture is identified with pride?ANSWER: Mrs. Chambers has an identifiable historical culture pride which includes among other things overcoming obstacles such as racial discrimination along the lines of social and economically disadvantages and discriminatory practices against her cultural heritage for over 100 years. c. What religious beliefs are central to this cultural group? ANSWER: Mrs. Chambers’s heritage generally believes that church is the key to its foundation and is of the corporate faith that God the Father has sent as a Savior of the World His only Begotten Son who is Named Jesus Christ. The cultural group also recognizes several other denominational and religious groups whose primary beliefs are similar to Mrs. Chambers, such as Baptist, Holiness, Pentecostal, Methodist, and several other denominational and non-denominational groups throughout the world. This is known as â€Å"sheep of other fold† as well as other brothers and sisters in Christ Jesus. d. What difficulties has this person experienced because of his / her cultural tradition? ANSWER: Difficulties that Mrs. Chambers cultural group has experience as a direct result of her cultural traditions, among other things, include racial inequalities and discriminatory practices against them. Most notably are the inhuman treatment of her cultural group because of African American Traditions such as Involuntary Slavery; mistreatments such as lynching of black men, raping of black women by white masters who own the slaves and the plantations. e. What difficulties does this person experience as a result of the attitudes / behaviors of persons from other cultures?ANSWER: Mrs. Chambers has experience multiple attitudes and adverse behaviors in her cultural group not only because of her race, but also because of her gender. She has experience racial discrimination with regards to employment, promotions, and equal pay for the same type work as her white male counterpart. She has experience employment discrimination and harassment as a result of her cultural heritage and reli gious beliefs. Too many adversities regarding her ethnicity and cultural heritage to list. But time has brought about a change to the many adversities of life as a result of Mrs. Chambers cultural group. Education has played a major role in the incorporation of new attitudes and behaviors, such as cultural diversity training. f. How do people within this person’s cultural group help with personal problems? ANSWER: Mrs. Chambers’s cultural group previously believed that it was taboo to seek any types of counseling because it held the belief that it was a strong and independent cultural group that relied upon the healing hand of Jesus Christ. Therefore, it was almost unheard of for a person to seek any types of counseling for problems. After this taboo was rightfully dismissed, the cultural group sought a networking among its own cultural group but later realized that other groups may have experience similar problems who reached out to the cultural groups as a means of combating the social and economic problems within the cultural family and community. g. Under what circumstance would members of this cultural group consider counseling for personal / family problems? ANSWER: Mrs. Chambers believes that under the circumstances, members of her cultural group consider counseling for personal and family problems because of all the latest technological advancements in our society. Training and education is the key to a newly and wide acceptance of counseling. People are sincerely reaching out to professional in the field of counseling and psychology as a direct result of the advance technology and scientific studies on the subject. h. What would make counseling more attractive to this group as a means to deal with problems? ANSWER: Mrs. Chambers believes that with that latest advancements and information related to education at all levels of our society; counseling has received high marks as a direct result of its integrity and scientific research as well as proven effectiveness to our families, communities, society, and world in which we live. The result of this cross-cultural interview shows us the importance to be knowledgeable about different cultures in order to understand and appreciate them. We cannot appreciate something that we ignore. In fact, this nation is created and well defined as an immigrant nation which enriches our environment with a variety of several cultures. This interview enriched me when I decided to know a little bit more about the heritage of this African American lady who was willing to portrait openly her beliefs, values, and courage despite of her trials in life. Veronica Chambers is an overcomer woman who embraced her dreams made them reality. Through the sufferings in her life, she was able to accomplish her Master Degree in Organizational Management in Leadership. Furthermore, she has been serving the Lord all her life, and encouraging people around her; she has also accepted her calling from the Lord and now she is in the position of a pastor’s wife. In conclusion, the lack of knowledge stops people to defeat the racism, discrimination, and stereotypes in our today society. In my opinion, individuals need to be well educated in multicultural perspectives in order to create a unique and valuable environment appreciating one another. REFERENCES http://www.canberra.edu.au/centres/donald-horne/cultural-heritage/what-is