Marketing Of Services- Music Retailers Essay Example | Topics and Well Written Essays - 2000 words

Marketing Of Services- Music Retailers - Essay Example The existence of certain sites that stream music for free has impacted greatly on the music industry in the UK. Deezer’s Europe vice-president Gerrit Schumann said: â€Å"A lot of people are not willing to pay for music, but they’re engaged with it, and that’s the first point. We see a lot of people coming to us who don’t buy CDs anymore,†. It is very easy to get a free trial of music and this has impacted on the music retail sector. The other element that is impacting the music industry in the UK is piracy. Through the use of computer-aided communication technology, the pirates can copy original music and make counterfeit copies that often find their way on the market through the back door. This practice has significantly impacted on copyright infringement of the musicians and it has become a challenging task for the artists, marketers, and distributors of music to operate viably in the face of such malpractices taking place in daylight. The other issue is that it is pretty difficult to curtail piracy and a lot of money in this industry are lost through such unorthodox channels. It can be seen that the music retailers are faced with different challenges in their operations through the industry still remains a source of revenue in the economy. The service challenges likely to be faced in this sector vary depending on each characteristic of the service going to be discussed in detail below. Strydom has observed that one of the characteristics of a service is that it is intangible.